mg.gl

cv

Chengdu, China / hi@mg.gl

Throughout my career spanning 12 years, I have taken on both generalist and specialist roles. I have shipped a few micro-SaaS projects in the last few years and helped early-stage startups optimize their growth.

Skills

marketing: full-stack (copy to growth and everything in-between).
creative tools: adobe ps, camtasia studio, fl studio, procreate.
programming: php, python.
tools & uses: vercel, supabase, metabase, posthog, plausible, ahrefs, ms clarity, screaming frog seo spider, semrush, google analytics, google search console, google tag manager, google ads, meta ads, twitter ads.
artificial intelligence: high-quality prompting and general api usage.
server admin: ubuntu, centos.

Projects

Work Experience

Partner / Head of Digital Marketing - 2023 - Present, Dorix LLC. (US, Remote)

SaaS Products Folio.la (now acquired), BlogSEO.ai
Highlights: 50K customers, strategic partnerships, high-converting copywriting, social media management, AI prompting for product development, implementation of visualizations for marketing analysis and reporting, assisting product team with quick fixes and patches.

Partner / Full-stack Marketer - 2021 - 2023, Heyooo (China, Remote)

SaaS Products: EarlyBird (Ex co-founder), TinySnap, HeyForm
Highlights Set up marketing strategy from scratch, improved copy for all the projects, strategic link building, customer support, conversion rate optimization, oversaw SEO and SMO team members, and collaborated in product decisions.

Freelancer - 2018 - 2022 (Misc., Remote)

Apr 2022 - June 2022: Consultant and editor at RecMaster. Optimized their website and implemented several on-page changes to boost the CRO.

Apr 2022 - July 2022: Designed, developed, and produced content for minoid.io (Web 3.0) and minoid.tech (Web 2.0) as the resident full-stack marketer, website developer, and content manager.

January 2020 - October 2021: Set up jiju.co from scratch. Developed the website using WordPress/WooCommerce. Ive developed several WP plugins as well. Maintained their website and content.

April 2020: Initiated the SEO and inbound marketing strategy for Trycle, an e-learning platform bootstrapped by Arun Chandran and the team.

2020 (Music Production): Produced the Kaav & Marupirvai EP for Palakkadan Dystopia (a hip-hop side-project by Street Academics). Works featured in Rolling Stone and Rock Street Journal.

March 2019 - September 2020: Responsible for setting up dedicated servers, enabling cron jobs, and managing WordPress website migrations for North Route (now Nomad Cartel). Optimized, migrated, and maintained sites likeRelevantChinaJobs.com, citilinks-group.com, experiencetibet.org, dagen.ee, aboutasia.nl, etc., on behalf of North Route.

Chenduliving.com: Redesigned and managed the chengduliving.com forum platform as a developer and curator. Weve shut down the forum platform in 2020.

2018 - 2021: Optimized, migrated, and maintained chengduhouserent.com and chongqing-rent.com.

Late 2017: Scaled the growth of Labex. Backed by China’s tech giant Alibaba, Labex is a MOOC platform that provides hands-on coding lessons. Improved their user acquisition rate from 0 to 10,000x in 30 days. Also maintained their website, social media accounts, and communities and managed influencer outreach campaigns.

Digital Marketing Manager - 2017 - 2018, ugChain (China)

BaaS Products ugChain
Highlights: Translation, copywriting, collaborations, strategic partnerships, social media marketing, whitepaper publications.

SEO Team Leader - 2015 - 2017, IObit (China)

SaaS Products iobit.com/en/products.php
Highlights: Improved organic traffic, maintained an official blog, managed SEO and SMO team, and assisted in product research and collaborations.

SEO Team Leader - 2013 - 2015, Acodez (India)

Niche: Digital Service Provider Highlights: Improved the overall organic traffic of the company website, dealt with several clients, put them on top for high-value keywords, and managed the company blog.

SEO Analyst - 2013 - 2015, Acodez (India)

Highlights: Improved the overall organic traffic of the company website, dealt with several clients, put them on top for high-value keywords, and managed the company blog.

In-House SEO Analyst - 2013, IOSS (India)

Web Developer (Trainee) - 2012 - 2013, Spectrum (India)

SEO & SMO Executive - 2012 - 2015, WebNamaste (India)

Certifications